When Skeetex introduced their new Cozy Coat, a long, fleece-lined, waterproof jacket designed for fishermen, they knew it had potential. But potential isn’t enough. In a competitive market, great photography can make all the difference. That’s where I came in, tasked with creating compelling product photography that would grab the attention of UK suppliers like Angling Direct and help launch the Skee-tex Cozee Coat across fishing stores nationwide.
The Shoot: Bringing the Product to Life
To showcase the Skee-tex Cozee Coat in its element, we set up a shoot by a scenic lake. The goal wasn’t just to capture the coat but to sell the lifestyle it represents. From rugged dog walkers to stylish anglers braving the harshest conditions, this coat needed to speak to its audience.
The photography focused on:
Lifestyle shots: Highlighting the coat in action, whether casting a line or enjoying a lakeside stroll.
Feature details: Close-ups of the fleece interior, waterproof nylon shell, and functional design elements.
Durability testing: Showcasing the coat performing in real-world, tough conditions.
The Results: A Sell-Out Success
The client was thrilled with the final images. The shots delivered the right balance of function and style, making it clear what the Skee-tex Cozee Coat could do. These photos became the cornerstone of Skee-tex’s pitch to major retailers, and the results spoke for themselves.
The Cozy Coat didn’t just make it onto the shelves—it sold out almost immediately, cementing its place as a must-have for anglers, dog walkers, and outdoor enthusiasts alike.
Why Good Content Matters
This project is a testament to the power of professional photography in today’s competitive market. Whether it’s product photos or lifestyle content, the way you present your product can be the difference between blending in and standing out.
The Skee-tex Cozee Coat success story shows that when your product is captured in the best possible light—literally and figuratively—it resonates with buyers. If you’re ready to elevate your product with standout visuals, you know who to call.
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